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German luxury carmaker Mercedes- Benz on Saturday said it posted record sales of 13,502 units in India last year as compared with 10,201 units in 2014, a significant jump of 32%, and is planning to add 12 'fascinating' new products to its portfolio in 2016.
By registering sales of 13,502 units in the January- December 2015 period, the company also achieved its highest sales volume in a single calendar year in India ever since its inception, Mercedes-Benz India said in a statement.
Earlier in 2015, the company had announced the launch of 15 new models, which the carmaker successfully did. Though the company has reduced the target from the previous year to 12 new launches this year, which is still quite a feat.
"Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavourable market conditions and a slowing economy," Mercedes-Benz India Managing Director & CEO Roland Folger said.
The company witnessed such a strong growth despite unexpected challenges on the sales front faced in the key markets of Chennai and Delhi, he added.
On plans for 2016, the company said: "The winning initiatives of Mercedes-Benz in 2016 will comprise the introduction of 12 fascinating new products, some of which without any predecessor in India. Mercedes-Benz will also inaugurate 10 new outlets across existing and new markets." Besides, the company will introduce innovative retail activities in tier II and III cities, driving the brand's growth in such potential markets.
Mercedez India sells 13.502 units in 2015; to launch 12 products in 2016 | Latest News & Updates at Daily News & Analysis
By registering sales of 13,502 units in the January- December 2015 period, the company also achieved its highest sales volume in a single calendar year in India ever since its inception, Mercedes-Benz India said in a statement.
Earlier in 2015, the company had announced the launch of 15 new models, which the carmaker successfully did. Though the company has reduced the target from the previous year to 12 new launches this year, which is still quite a feat.
"Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavourable market conditions and a slowing economy," Mercedes-Benz India Managing Director & CEO Roland Folger said.
The company witnessed such a strong growth despite unexpected challenges on the sales front faced in the key markets of Chennai and Delhi, he added.
On plans for 2016, the company said: "The winning initiatives of Mercedes-Benz in 2016 will comprise the introduction of 12 fascinating new products, some of which without any predecessor in India. Mercedes-Benz will also inaugurate 10 new outlets across existing and new markets." Besides, the company will introduce innovative retail activities in tier II and III cities, driving the brand's growth in such potential markets.
Mercedez India sells 13.502 units in 2015; to launch 12 products in 2016 | Latest News & Updates at Daily News & Analysis
