News Micromax launches Smart TVs'

Technoglitch

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Homegrown consumer electronics firm Micromax on Wednesday announced its foray into the smart TV space and is looking to capture a five per cent market share in the segment and 12 per cent in the overall panel market by the end of this fiscal year.

The domestic firm, which had sold 0.85 million LED TV units last fiscal year, is expecting to sell around 1.25 million units this fiscal year and is also expanding its sales network across the country to tap the Tier II and Tier III cities, besides tapping the online platforms and modern trade channels.

"With the launch of new smart TVs, we expect Micromax to have 5 per cent market share in the smart TV segment by FY2016-17," Rohan Agarwal, vice president-consumer electronic at Micromax, told PTI.

Its Canvas Smart LED Television range, which would target the urban consumers, will be exclusively available on e-commerce platform Flipkart. The company has priced smart TVs at Rs 19,999, 29,999 and 42,999 for 32, 40 and 50 inch screen sizes, respectively.

Micromax Enters Smart TV Space, Eyes 5% Market Share – NDTV Profit
 
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