News MobiKwik to pump Rs 100 crore in brand campaign

[Deepu]

With an aim to become India’s default mobile wallet service, MobiKwik has armed itself with a corpus of Rs 100 crore for a new brand campaign aimed to catalyze the booming market for wallet services that currently stands at around 35 million users.

The company has launched a 360-degree multi-media brand campaign, which will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015.

The company has chosen Happy Creative Services and given its media duties to XPosure Mass Media.

Indian Television Dot Com | MobiKwik to pump Rs 100 crore in brand campaign

 

[SUNIEL]

Still I didn't understand how these wallet companies get profit when they offer cash more than we load

 

[Technoglitch]

Simple..these cash backs are returned as wallet cash that can be used in these and so the customers are forced to redeem this way

 

[IndianMascot]

All these small websites are now a days getting private funding. E-Commerce is now going on full swing in India,

 

[DashMajor]

Huge Black Money is involved for strengthening Virtual Money.

 

[IndianMascot]

Yeah. Modi Govt is perfectly bringing back Black money to India.

 

[DashMajor]

Yeah no more real currency bus Paytm karo

 

[Sanjeev]

Bhai why cant the Modi govt give that black money to my account mere kuch to bhala hoga

 

[SUNIEL]

Business is for benefit so how e commerce website get benefit? Like bank ? Invest account money in other project?