Sony Liv, a video on demand service, has been launched by Multi Screen Media(formerly SET India Pvt Ltd), and will showcase TV Shows from MSM’s TV Channels – Sony, SAB and MAX. Sony also runs other video portals for its shows such as MyIndianIdol.com for Indian Idol and KBCSony.com for Kaun Banega Crorepati. Nitesh Kripalani, SVP (New Media, Business Development and Digital/Syndication) at MSM claimed that KBCSony.com has over 25 million visits overall.
Currently, Sony Liv features episodes from KBC from last year and users will have visit KBCSony.com for viewing recent episodes. Sony will continue to operate them as a separate entity and Sony Liv will aggregate all videos from those websites, along with other TV shows to become one stop destination for all Sony shows.
Mobile App
Apart from the website, Sony Liv is also available on smartphone platforms such as Android, and on iPhone and iPad. We gave the app a spin on an Android handset and it worked flawlessly. The mobile app allows users to do everything that it allows on the Liv website including ability to view videos, add shows to queue, follow shows, and features such as mood wheel, among others.
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