Media conglomerate Viacom’s youth entertainment channel MTV International has assumed a new brand identity globally, by shifting from ‘I want my MTV’ to a new social media strategy, ‘I am my MTV’.
The channel’s [HASHTAG]#MTVbump[/HASHTAG] initiative will put fans’ social media videos on air between programming with in an effort to open up the brand to young people.
A partnership with B-Reel Creative will enable videos or Vines shared on Instagram and Twitter using the [HASHTAG]#MTVbump[/HASHTAG] hashtag to be collected, filtered and broadcast on air and across all platforms.
In addition, MTV ‘Art Breaks’ will bring new video art to audiences worldwide, and MTV’s promos will take on a new look and feel.
Experimenting with narrative structures and visual storytelling, they will be shorter, louder and hyper-visua
Read more at:
MTV rebrands globally; moves to ‘I am my MTV’ | TelevisionPost.com
MTV rebrands globally; moves to ‘I am my MTV’ | TelevisionPost.com
The channel’s [HASHTAG]#MTVbump[/HASHTAG] initiative will put fans’ social media videos on air between programming with in an effort to open up the brand to young people.
A partnership with B-Reel Creative will enable videos or Vines shared on Instagram and Twitter using the [HASHTAG]#MTVbump[/HASHTAG] hashtag to be collected, filtered and broadcast on air and across all platforms.
In addition, MTV ‘Art Breaks’ will bring new video art to audiences worldwide, and MTV’s promos will take on a new look and feel.
Experimenting with narrative structures and visual storytelling, they will be shorter, louder and hyper-visua
Read more at:
MTV rebrands globally; moves to ‘I am my MTV’ | TelevisionPost.com
MTV rebrands globally; moves to ‘I am my MTV’ | TelevisionPost.com
