Buoyed by the growth of shows like ‘Splitsvilla’ and ‘Roadies’, Viacom18’s youth GEC MTV will increase its investment in long-form content in 2016. Apart from creating more such content, the channel will step up its music offerings by launching more properties. Viacom18 head of youth and English cluster Ferzad Palia said that MTV would give equal attention to both forms of content. “This year is about creating a lot more long-form content and building many more music properties. So it’s a clear step-up game for MTV,” Palia told TelevisionPost.com. “The good thing about having a set number of properties is that you can focus on each of them and give them the due attention. So nothing gets lost,” he added.
Read more at: http://www.televisionpost.com/television/mtv-to-ramp-up-long-form-and-music-content-in-2016/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/mtv-to-ramp-up-long-form-and-music-content-in-2016/ | TelevisionPost.com
