Technoglitch
Core Member
To be sure, Amazon’s pricing helps. Amazon Prime Video’s unlimited ad-free, on-demand service comes for an annual subscription of Rs 499 against Netflix’s Rs 500 fee for a single month.
According to content producers, both are very aggressive, have ambitious programming budgets and keen to stream original content to their platforms.
Netflix’s local content acquisition has been slow. It has forged partnerships with Shah Rukh Khan’s Red Chillies Entertainment and Viacom 18 Media Pvt Ltd, and their movie productions will be streamed on the platform in the quarter starting April. The Viacom 18 deal will bring Hindi movies like period drama Rangoon, action thriller Force 2 and a coming-of-age film about sexuality, disability and love, Margarita with a Straw, among others to Netflix subscribers.
Amazon has tied up with production houses like Yash Raj Films (YRF), Dharma Production, T-Series, Shree Venkatesh films, Everest entertainment, V Creations and Dream Warrior. Through these, it will have access to a library of around 50 films. It has also announced 18 original shows for India, making it Amazon’s largest market for original shows outside the US.
What’s streaming? Netflix, Amazon tune into India with ₹2,000-cr war chests each | business-news | Hindustan Times
According to content producers, both are very aggressive, have ambitious programming budgets and keen to stream original content to their platforms.
Netflix’s local content acquisition has been slow. It has forged partnerships with Shah Rukh Khan’s Red Chillies Entertainment and Viacom 18 Media Pvt Ltd, and their movie productions will be streamed on the platform in the quarter starting April. The Viacom 18 deal will bring Hindi movies like period drama Rangoon, action thriller Force 2 and a coming-of-age film about sexuality, disability and love, Margarita with a Straw, among others to Netflix subscribers.
Amazon has tied up with production houses like Yash Raj Films (YRF), Dharma Production, T-Series, Shree Venkatesh films, Everest entertainment, V Creations and Dream Warrior. Through these, it will have access to a library of around 50 films. It has also announced 18 original shows for India, making it Amazon’s largest market for original shows outside the US.
What’s streaming? Netflix, Amazon tune into India with ₹2,000-cr war chests each | business-news | Hindustan Times