recent development, media conglomerate Network18, has announced the launch of Amplify18, its entertainment, lifestyle and brand entity. Amplify18 will leverage the group's pan - national television network along with the strong digital network to drive visibility, awareness and business growth for its clients through innovative advertising and communication formats.
In this direction, the group has appointed Mayur Parekh as assistant general manager to drive the corporate division at Amplify18. He will report to Puneet Singhvi, head - corporate development, Network18.
Mayur Parekh
Puneet Singhvi
Commenting on the launch, Singhvi, says in a press release, "Network18 is the largest national TV news network with reach spanning 23 states. This combined with the significant audience we aggregate on our digital network gives us a significant ability to drive our clients' messaging all across the country. This is a unique positioning and strength that is unparalleled in the news space in India. With Mayur coming on board to lead the initiative, we look forward to leveraging his experience and our reach to create a successful integration and amplification vehicle for clients across domains."
Through Amplify18, the group aims to roll out interesting and relevant brand content and distribution integrations in order to move beyond the current format of advertising being used by brands and organisations to improve brand awareness and thereby its equity.
Network18 launches its entertainment, lifestyle and brand entity Amplify18
In this direction, the group has appointed Mayur Parekh as assistant general manager to drive the corporate division at Amplify18. He will report to Puneet Singhvi, head - corporate development, Network18.
Commenting on the launch, Singhvi, says in a press release, "Network18 is the largest national TV news network with reach spanning 23 states. This combined with the significant audience we aggregate on our digital network gives us a significant ability to drive our clients' messaging all across the country. This is a unique positioning and strength that is unparalleled in the news space in India. With Mayur coming on board to lead the initiative, we look forward to leveraging his experience and our reach to create a successful integration and amplification vehicle for clients across domains."
Through Amplify18, the group aims to roll out interesting and relevant brand content and distribution integrations in order to move beyond the current format of advertising being used by brands and organisations to improve brand awareness and thereby its equity.
Network18 launches its entertainment, lifestyle and brand entity Amplify18