In order to sharpen focus on its merchandising business, Nickelodeon, a Kids TV channel has been in talks with mobile handset makers to bring branded Nickelodeon phones in India within a year.
Nickelodeon's merchandising business accounts for 5 per cent of its revenues in India, with ad sales and subscription having 80 percent and 15 percent share, respectively. The channel already has branded products such as school bags, stationary and optical wear for kids.
Along with mobile handsets, the channel plans to bring out products such as toys, by-cycles, apparel, footwear, and party products.
The company is also in talks with different manufacturers to bring out branded consumer durable products such as fans, music systems and TVs through tie-ups.
"For our Keymon show, we have recorded over 2.5 million downloads (on mobile handsets). Clearly, mobile is a strong platform for engaging with kids and this is why we are launching our branded handsets," said Nina Elavia Jaipuria, executive vice-president of Nickelodeon India.
Nickelodeon will tie-up with TI cycles for launching its branded cycles, Metro for footwear products and Weisner for apparel. These products will be launched in the next two months.
Nickelodeon's merchandising business accounts for 5 per cent of its revenues in India, with ad sales and subscription having 80 percent and 15 percent share, respectively. The channel already has branded products such as school bags, stationary and optical wear for kids.
Along with mobile handsets, the channel plans to bring out products such as toys, by-cycles, apparel, footwear, and party products.
The company is also in talks with different manufacturers to bring out branded consumer durable products such as fans, music systems and TVs through tie-ups.
"For our Keymon show, we have recorded over 2.5 million downloads (on mobile handsets). Clearly, mobile is a strong platform for engaging with kids and this is why we are launching our branded handsets," said Nina Elavia Jaipuria, executive vice-president of Nickelodeon India.
Nickelodeon will tie-up with TI cycles for launching its branded cycles, Metro for footwear products and Weisner for apparel. These products will be launched in the next two months.