Channels for children under Viacom18 that include Nickelodeon and Sonic have seen a growth of almost 33 percent in ad revenues during the Financial Year 2015. This is an improvement from the previous financial year where it had not witnessed any growth.
The growth was mainly on the back of an ad rate increase of almost 25-30 per cent that they took. The reason for this was the 12-minute ad cap and the leadership position of Nickelodeon, said Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18.
“The franchise has seen advertiser revenue growth of 33 per cent over the last financial year. This fiscal, given the continued leadership position, we will look to further consolidate this position and grow our revenues,” she said.
Nickelodeon records 33% ad revenue growth in FY2015
The growth was mainly on the back of an ad rate increase of almost 25-30 per cent that they took. The reason for this was the 12-minute ad cap and the leadership position of Nickelodeon, said Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18.
“The franchise has seen advertiser revenue growth of 33 per cent over the last financial year. This fiscal, given the continued leadership position, we will look to further consolidate this position and grow our revenues,” she said.
Nickelodeon records 33% ad revenue growth in FY2015
