Sadhna Group-owned and Nikhil Wagle-helmed Marathi news channel Maharashtra1, which is currently under test run, is all set to launch on 1 January. The channel is part of Sadhna Group subsidiary Sharp Eye Advertising, which owns and operates Sadhna News, Sadhna Bihar/Jharkhand, and Sadhna Madhya Pradesh/Chhattisgarh. The new channel is sure to hot things up in the already crowded Marathi TV news market. The key players in this market include ABP Majha, Zee 24 Taas, and IBN Lokmat. The list also includes numerous other channels like TV9 Marathi, Mi Marathi and Jai Maharashtra.
“We have started our test run and will launch officially on 1 January. From Day 1, we will cover almost 70 per cent of the cable network of Maharashtra. We have done deals with almost all the major cable networks. Within the first 15 days, we should also appear on a couple of DTH players,” Wagle said.
Read more at: http://www.televisionpost.com/television/nikhil-wagle-helmed-maharashtra1-set-to-launch-on-1-jan/ | TelevisionPost.com
“We have started our test run and will launch officially on 1 January. From Day 1, we will cover almost 70 per cent of the cable network of Maharashtra. We have done deals with almost all the major cable networks. Within the first 15 days, we should also appear on a couple of DTH players,” Wagle said.
Read more at: http://www.televisionpost.com/television/nikhil-wagle-helmed-maharashtra1-set-to-launch-on-1-jan/ | TelevisionPost.com
