Taking the mobile medium for advertising one step ahead from the regular ones, Nokia has partnered with RockeTalk, a mobile social networking application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show.
The game works on RockeTalk application and allows a number of users to participate simultaneously in Nokia Antakshari using their mobiles. To participate, one has to download the application first, wherein various banners run on it. The user needs to click on the banners and immediately gets an audio message in the inbox. After listening to the audio message, the user is required to sing a song with the last word of the previous song. The song gets to the community and gets propagated through banners.
The application is supported on most phones that are GPRS-enabled, including both Nokia feature phones and Nokia smartphones
Read More : Nokia Antakshari moves from TV to mobile > afaqs! news & features