IndianMascot
Core Member
Public broadcaster Doordarshan has not managed to boost its overall revenues this financial year despite having done well during the 2012 Olympics in London and getting to simulcast popular shows produced by private broadcasters.
Even the state assembly elections failed to pump up the revenues of Doordarshan as it posted an almost flat-line revenue growth.
In the seven months ended 31 October, Doordarshan’s revenues totalled Rs 5.77 billion. The average monthly revenue is at the same level as in the previous year. In the six months ended 30 September 2011, the public broadcasters’ revenues were Rs 4.89 billion.
Doordarshan’s failure to improve its revenues in a year when it telecast properties with high income potential shows the urgent need for revamping its sales and marketing efforts. It had simulcast the highly popular Star Plus show Satyamev Jayate hosted by actor Aamir Khan, newly-produced mythological serial Ramayana by Zee and youth channel MTV’s Coke Studio.
Prasar Bharati, which runs a slew of Doordarshan television channels and All India Radio (AIR), needs to enhance its revenues as the government has from this year decided to fund only the capital expenditure and expenses towards salaries. The remaining operational expenditure will have to be met by Prasar Bharati from its own revenue generation.
Prasar Bharati needs to generate additional revenues of Rs 3.5 billion to Rs 4 billion to be able to meet its operational expenditure, excluding salaries, which would be in the region of Rs 20 billion. A large part of the additional revenue generation is expected from Doordarshan.
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Even the state assembly elections failed to pump up the revenues of Doordarshan as it posted an almost flat-line revenue growth.
In the seven months ended 31 October, Doordarshan’s revenues totalled Rs 5.77 billion. The average monthly revenue is at the same level as in the previous year. In the six months ended 30 September 2011, the public broadcasters’ revenues were Rs 4.89 billion.
Doordarshan’s failure to improve its revenues in a year when it telecast properties with high income potential shows the urgent need for revamping its sales and marketing efforts. It had simulcast the highly popular Star Plus show Satyamev Jayate hosted by actor Aamir Khan, newly-produced mythological serial Ramayana by Zee and youth channel MTV’s Coke Studio.
Prasar Bharati, which runs a slew of Doordarshan television channels and All India Radio (AIR), needs to enhance its revenues as the government has from this year decided to fund only the capital expenditure and expenses towards salaries. The remaining operational expenditure will have to be met by Prasar Bharati from its own revenue generation.
Prasar Bharati needs to generate additional revenues of Rs 3.5 billion to Rs 4 billion to be able to meet its operational expenditure, excluding salaries, which would be in the region of Rs 20 billion. A large part of the additional revenue generation is expected from Doordarshan.
Click Here to Read in Details