In a country where ‘maa’ and ‘cinema’ play a vital role in the lives of people, the growth of platforms airing movies is but natural. With as many as 15 Hindi movie channels catering to this movie crazy nation, the genre is the third most viewed, registering 13.6 per cent viewership share.
In a scenario like this, a new player - Max 2 - from the Multi Screen Media (MSM) stable has completed one year in the industry. Buoyed by its journey so far, the channel, which has been successful in garnering advertisers’ interest, is now looking at increasing its ad rates.
Speaking to Indiantelevision.com, Sony Max, Sony Max2 and Sony Mix senior EVP and business head Neeraj Vyas says that Max2 ad inventory is completely sold out. “When you launch a channel, one hopes for a 50-70 per cent sellout of ad inventory. But, we are sold out, right from 7 am -12 midnight. We will now look at increasing the ad rates.”
Indian Television Dot Com | One year down, Max 2 eyes hike in ad rates
In a scenario like this, a new player - Max 2 - from the Multi Screen Media (MSM) stable has completed one year in the industry. Buoyed by its journey so far, the channel, which has been successful in garnering advertisers’ interest, is now looking at increasing its ad rates.
Speaking to Indiantelevision.com, Sony Max, Sony Max2 and Sony Mix senior EVP and business head Neeraj Vyas says that Max2 ad inventory is completely sold out. “When you launch a channel, one hopes for a 50-70 per cent sellout of ad inventory. But, we are sold out, right from 7 am -12 midnight. We will now look at increasing the ad rates.”
Indian Television Dot Com | One year down, Max 2 eyes hike in ad rates
