Technoglitch
Core Member
he smartphone market in India grew 44% in the three months ended 30 June, riding on increased sales through online retailers such as Flipkart, Snapdeal and Amazon.
Smartphone shipments increased to 26.5 million from 18.4 million for the same period last year, says a new report by International Data Corporation (IDC), a technology researcher.
“eTailers (online retailers) have opened additional avenues for growth for many vendors in India, who would have otherwise struggled to get a hold in the complex distribution network,” said Kiran Kumar, research manager with IDC India’s mobile phone team. “The share of smartphone shipments through etailers increased for most of the key vendors in Q2.”
“As China started to slow down, most vendors from the country have targeted India as the next big growth market for smartphones,” said Kiranjeet Kaur, research manager with IDC’s Asia-Pacific mobile phone team.
The new entrants to the Indian market have utilised specific strategies like flash sales through online retailers, Kaur said.
Samsung Electronics Co. Ltd maintained its top position with 23% market share in smartphones, while Micromax Informatics Ltd captured 17% market share and Intex Technologies (India) Ltd 11%. Lava International Ltd (7%) and Lenovo Corp (6%) also made it to the top five smartphone manufacturers in the country.
“The mobile phone vendors are very focused on the smartphone side of the business. There is big opportunity as people switch from feature phones to smartphones as the small installed base of smartphones in India leaves a lot of potential for growth,” said Kumar. “As the whole smartphone ecosystem in India develops, there is only one way to go from here and phone vendors- local, global and china based, will be in a tough fight over gaining more volumes and shares in India.”
India sees rise in online sales of smartphones - Livemint
Smartphone shipments increased to 26.5 million from 18.4 million for the same period last year, says a new report by International Data Corporation (IDC), a technology researcher.
“eTailers (online retailers) have opened additional avenues for growth for many vendors in India, who would have otherwise struggled to get a hold in the complex distribution network,” said Kiran Kumar, research manager with IDC India’s mobile phone team. “The share of smartphone shipments through etailers increased for most of the key vendors in Q2.”
“As China started to slow down, most vendors from the country have targeted India as the next big growth market for smartphones,” said Kiranjeet Kaur, research manager with IDC’s Asia-Pacific mobile phone team.
The new entrants to the Indian market have utilised specific strategies like flash sales through online retailers, Kaur said.
Samsung Electronics Co. Ltd maintained its top position with 23% market share in smartphones, while Micromax Informatics Ltd captured 17% market share and Intex Technologies (India) Ltd 11%. Lava International Ltd (7%) and Lenovo Corp (6%) also made it to the top five smartphone manufacturers in the country.
“The mobile phone vendors are very focused on the smartphone side of the business. There is big opportunity as people switch from feature phones to smartphones as the small installed base of smartphones in India leaves a lot of potential for growth,” said Kumar. “As the whole smartphone ecosystem in India develops, there is only one way to go from here and phone vendors- local, global and china based, will be in a tough fight over gaining more volumes and shares in India.”
India sees rise in online sales of smartphones - Livemint
