Technoglitch
Core Member
Opera, the pioneering Web browser developer, is introducing a new version of its desktop computer browser that incorporates ad-blocking features directly into the browser, promising faster page-loading times.
Faster loading Web pages, increased privacy and security and a less intrusive web browsing experience are behind the growing demand for ad-blockers. However, their growing popularity is cutting into the growth of online advertising sales.
“Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying,” an Opera spokeswoman said.
Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking, which helped users control an earlier generation of in-your-face ads and malware disguised as advertising.
Opera becomes first big browser maker with built-in ad blocker | VentureBeat | Apps | by Reuters
Faster loading Web pages, increased privacy and security and a less intrusive web browsing experience are behind the growing demand for ad-blockers. However, their growing popularity is cutting into the growth of online advertising sales.
“Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying,” an Opera spokeswoman said.
Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking, which helped users control an earlier generation of in-your-face ads and malware disguised as advertising.
Opera becomes first big browser maker with built-in ad blocker | VentureBeat | Apps | by Reuters
