Zee TV has remained at No. 3 for almost six months now. Some shows in the weekday primetime are not performing. How are you planning to correct that?
It’s always a brick-by-brick, step-by-step approach. We have strengthened our weekend, which was our strategic aim. Therefore, on weekends we have ‘Maharakshak Devi’ at 7 pm, ‘Neeli Chhatri Waale’ at 8 pm, and ‘DID Super Moms’ at 9–10.30 pm. With ‘Fear Files’, we will have a full-fledged strong weekend offering. Our weekdays are fairly strong. Yes, there are some gaps, which we are now strengthening further.
Read more at: http://www.televisionpost.com/television/our-weekday-programming-is-fairly-strong-and-we-are-strengthening-the-gaps-pradeep-hejmadi/ | TelevisionPost.com
It’s always a brick-by-brick, step-by-step approach. We have strengthened our weekend, which was our strategic aim. Therefore, on weekends we have ‘Maharakshak Devi’ at 7 pm, ‘Neeli Chhatri Waale’ at 8 pm, and ‘DID Super Moms’ at 9–10.30 pm. With ‘Fear Files’, we will have a full-fledged strong weekend offering. Our weekdays are fairly strong. Yes, there are some gaps, which we are now strengthening further.
Read more at: http://www.televisionpost.com/television/our-weekday-programming-is-fairly-strong-and-we-are-strengthening-the-gaps-pradeep-hejmadi/ | TelevisionPost.com
