Pakistani television networks are spending Rs 35–40 crore (Rs 350-400 million) to buy Indian shows like ‘Bigg Boss’ and ‘Jodha Akbar’. They are contributing nearly a fourth of the total Rs 170–180 crore (Rs 1.7-1.8 billion) syndication revenue, which makes them the biggest buyers of Indian content, writes the Economic Times. The advantage of Indian content in Pakistan is that it does not need to be translated, dubbed or subtitled, and can be telecast almost simultaneously. Besides reality shows, TV serials like ‘Jodha Akbar’ and ‘Saath Nibhaana Sathiya’ are popular on the other side of the border. ARY Digital Network CEO Jerjees Seja told ET, “The thumb rule is almost everything that works in India works in Pakistan.” There are exceptions like ‘Bigg Boss’, which is shown after a week because of logistical issues. However, Pakistani networks have a cap on foreign content.
Read more at: http://www.televisionpost.com/news/pak-tv-networks-spending-big-monies-to-buy-indian-tv-shows/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/news/pak-tv-networks-spending-big-monies-to-buy-indian-tv-shows/ | TelevisionPost.com
