Pepsi MTV Indies to be present in more places

[Deepu]

When pop culture channel MTV took the sub-culture road with the launch of Pepsi MTV Indies, it made a risky bet because the attempt looked like carving a niche within a niche. Music being a niche genre itself, launching another music channel with a different focus seems anything but prudent. However, the channel claims it has gained some ground over the months, and plans to get more converts from the world of pop culture. The plan now is to be present in more places, take the content beyond the metros, and become more active digitally. Going ahead, events will form a major part of the offering.

Read more at: http://www.televisionpost.com/television/pepsi-mtv-indies-to-be-present-in-more-places/ | TelevisionPost.com

 

[Devesh]

Good decision taken by Viacom 18.......

 

[IndianMascot]

Are they planning to launch another music channel?

 

[NinadG]

"There are also plans to take the four-day music festival Spiro to smaller cities, maybe not in the four-day format but as a one-day affair.
The aim is to take the indie experience to untapped places. “Mumbai, Delhi, Pune, Bangalore, Kolkata, and North East are alive. But what about Meerut, Nagpur, Baroda? These are exciting places with people hungry for new stuff,” he says."

Good decision to popularize the channel.....