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Prasar Bharati (Broadcasting Corporation of India)is all set to sue the Television Audience Measurement (TAM) agency on charges of the inaccurate representation of the Doordarshan data.
In the same light NDTV had also filed a lawsuit in New York against TAM alleging them of monopolistic and inaccurate data representation.
In a recent statement, Prasar Bharati had said its board of directors had given in-principle approval to collate facts, seek legal opinion and hold consultations with the I&B ministry on the issue of alleged misrepresentation and under-reporting of data for Doordarshan by TAM.
Earlier the Ministry of Information and Broadcasting recently wrote to TAM for a report on the measures taken to improve the ratings system, by increasing the coverage and third-party audit. It also asked Telecom Regulatory Authority of India to recommend guidelines to set the benchmark for other rating agencies.
Doordarshan has 37 channels, including DD Bharati and DD National, besides four allied channels such as Lok Sabha TV and Rajya Sabha TV. With its 1,415 transmitters, Doordarshan covers 92 per cent of the country through its terrestrial network. It is estimated that these would constitute a viewership of about 25 million.
In the same light NDTV had also filed a lawsuit in New York against TAM alleging them of monopolistic and inaccurate data representation.
In a recent statement, Prasar Bharati had said its board of directors had given in-principle approval to collate facts, seek legal opinion and hold consultations with the I&B ministry on the issue of alleged misrepresentation and under-reporting of data for Doordarshan by TAM.
Earlier the Ministry of Information and Broadcasting recently wrote to TAM for a report on the measures taken to improve the ratings system, by increasing the coverage and third-party audit. It also asked Telecom Regulatory Authority of India to recommend guidelines to set the benchmark for other rating agencies.
Doordarshan has 37 channels, including DD Bharati and DD National, besides four allied channels such as Lok Sabha TV and Rajya Sabha TV. With its 1,415 transmitters, Doordarshan covers 92 per cent of the country through its terrestrial network. It is estimated that these would constitute a viewership of about 25 million.
