Premium HD viewing: Strategic advantage of Bollywood music in HD

[Deepu]

Broadcasters are constantly trying to tap into the premium affluent viewer by introducing HD channels to their existing channel bouquet. With as many as 29 HD channels available across various categories viz., GECs, Hollywood movies, Lifestyle and Infotainment, MTunes is the only Bollywood music channel available in HD 1080i and Dolby 5.1 Surround Sound. Launched 3 years ago, MTunes has continued to drive a superior and one of a kind viewer experience in the cluttered and undifferentiated category of Bollywood music.

MTunes HD (1.4Mn) vs Infotainment channels: History TV18 (0.91Mn), Nat Geo Wild (0.72Mn), NGC (0.57Mn), Discovery (0.56Mn), Fox Traveller (0.14Mn)

• MTunes HD (1.4Mn) vs Sports channels: Ten Sports (1.2Mn), Star Sports 4 (0.79Mn), Sony Six (0.54Mn)

• MTunes HD (1.4Mn) vs English movie channels: Star Movies (0.95Mn), Zee Studio (0.60Mn), Movies Now (0.48Mn), Sony Pix (0.09Mn)

• MTunes HD (1.4Mn) vs Business news channel: CNBC TV18 (0.11Mn)• MTunes HD (1.4Mn) vs English Entertainment channel, Star World (0.32Mn)

In the category of Bollywood music, MTunes HD is the only channel offering high definition content and delivering over 1 Million premium GVTs vis a vis all other standard definition Hindi music channels.

Premium HD viewing: Strategic advantage of Bollywood music in HD | Indian Television Dot Com

 

[Technoglitch]

let the other players launch HD music channel and the real competition begins.

 

[bhaskarkilli]

if it is true then why other broadcaster are not launching/converting HD music channels??

 

[DashMajor]

I think 1.4 Mn peoples are maximum number who own HD service.

 

[Sanjeev]

So M tunes has defeated every other hd channels in viewership

 

[NinadG]

MTunes HD (1.4Mn) vs Infotainment channels: History TV18 (0.91Mn), Nat Geo Wild (0.72Mn), NGC (0.57Mn), Discovery (0.56Mn), Fox Traveller (0.14Mn)

bit surprised to know that NGC Wild has more viewership than NGC & Discovery....

 

[NinadG]

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[NinadG]

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[NinadG]

 

[NinadG]

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