Devesh
Core Member
The spectre of price war is back in the telecom space, with industry insiders and analysts predicting Bharti Airtel, Vodafone and Idea Cellular to slash their rates to respond to the enticing tariffs that Reliance Jio Infocomm is offering.
Industry executives that ET spoke to mostly expect the Mukesh Ambani-controlled company to disrupt the market with cheap prices and its pan-India network. They see this compelling the incumbents to announce tariff cuts over the next few weeks to ring-fence customers in a market that is highly pricesensitive.
"It's back to the tariff game now," said an executive at a top operator, speaking on the condition of anonymity. He expects the response to depend on the kind of uptake Jio will have in terms of gaining subscribers. Ambani has set a target of signing up 100 million subscribers in the shortest possible time.
Price war: Idea, Vodafone and Bharti Airtel to slash tariffs to compete with Reliance Jio | ET Telecom
Industry executives that ET spoke to mostly expect the Mukesh Ambani-controlled company to disrupt the market with cheap prices and its pan-India network. They see this compelling the incumbents to announce tariff cuts over the next few weeks to ring-fence customers in a market that is highly pricesensitive.
"It's back to the tariff game now," said an executive at a top operator, speaking on the condition of anonymity. He expects the response to depend on the kind of uptake Jio will have in terms of gaining subscribers. Ambani has set a target of signing up 100 million subscribers in the shortest possible time.
Price war: Idea, Vodafone and Bharti Airtel to slash tariffs to compete with Reliance Jio | ET Telecom