Devesh
Core Member
Come April, it’s likely to be Advantage Jio vs the country’s Big 3 phone companies -- Bharti Airtel, Vodafone India and Idea Cellular -- if the Mukesh Ambani-run telco manages to retain just a shade over half of its 100 million customers once it starts charging, analysts and industry experts said.
Reliance Industries chairman Mukesh Ambani on Tuesday said existing Jio customers would have to pay a one-time Rs 99 fee for `Prime membership’ and another Rs 303 a month to avail of all benefits of the unlimited voice and data “Happy New Year’ offer.
According to experts, customers who stay with Jio are likely to cut back usage levels sharply on their primary SIMs -- be it, an Airtel, Vodafone or Idea -- and possibly even downgrade to a lower plan or move to a voice-only back-up variant with their original carrier, as many would question the wisdom of paying for two subscriptions.
Reliance Jio will win battle vs incumbents if 50% users stick on: Analysts, Telecom News, ET Telecom
Reliance Industries chairman Mukesh Ambani on Tuesday said existing Jio customers would have to pay a one-time Rs 99 fee for `Prime membership’ and another Rs 303 a month to avail of all benefits of the unlimited voice and data “Happy New Year’ offer.
According to experts, customers who stay with Jio are likely to cut back usage levels sharply on their primary SIMs -- be it, an Airtel, Vodafone or Idea -- and possibly even downgrade to a lower plan or move to a voice-only back-up variant with their original carrier, as many would question the wisdom of paying for two subscriptions.
Reliance Jio will win battle vs incumbents if 50% users stick on: Analysts, Telecom News, ET Telecom
