News Reliance lyf: New 4G smartphone

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Reliance Retail will soon launch its own brand of 4G LTE smartphones under the brand Lyf. The brand built on the premise of unmatched user experience will offer high-performance handsets that deliver a true 4G experience comparable to the best in the world," Thakur said.

The company is likely to offer Lyf handsets with dual SIM facility and is expected to be available in the market from November.

On telecom mast sharing plans, Thakur said the company has already notified the DoT about its tie-up with Rcom in seven circles under which it will share Rcom towers in the 850 MHz band.

"We have tied up with Rcom for seven circles for the 850 MHz band spectrum, which takes care of about 35 per cent of the market. We are also in discussions with other operators for tower/spectrum sharing as well as spectrum trading, provided there is consensus on pricing," Thakur said.

The 4G smartphones will enable customers to make Internet-based calls like voice over LTE (VoLTE), voice over Wi-Fi (VoWi-FI), high definition voice and high definition quality video calling on Jio network.

The company holds the highest amount of liberalised spectrum among telecom operators which can be used for deploying any technology for mobile services. It has a total of 751.1 MHz spectrum across 800 MHz, 1800 MHz and 2300 MHz bands.

Reliance to Start Selling Its 'Lyf' 4G Smartphones From Diwali | NDTV Gadgets360.com
 
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