Reliance Industries plans to open 2,000 exclusive outlets, Digital Xpress Mini, in the current fiscal year to sell the company's telecom services, smartphones, tablets and also accessories of other brands.
These stores will be about 250 square feet and sell the upcoming services of Reliance Jio Infocom. Reliance Jio plans to provide, later this year, all telecom services including mobile phone and fourth generation high speed internet services.
India's largest telecom services provider Bharti AirtelBSE -0.48 % operates 1,700 Airtel-branded stores with majority of them operated by franchisees. In the last 14 months, AirtelBSE -0.48 % rolled-out 100 such company-owned company-operated or so-called COCO stores.
Reliance plans COCO format for all its upcoming stores to maintain a uniformity and customer services, an official said on condition of anonymity. Communication and mobility products category were growing at a faster pace within the technology retail segment of Reliance Digital, a company spokesperson said.
"Driven by rapid technology advancements, this category is witnessing faster replacement cycles. The new concept, Digital Xpress Mini, is aimed at providing a differentiated technology shopping experience to consumers and thereby reinforcing Reliance Digital's position as a front runner in the emerging mobile retail segment," the spokesman said.
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These stores will be about 250 square feet and sell the upcoming services of Reliance Jio Infocom. Reliance Jio plans to provide, later this year, all telecom services including mobile phone and fourth generation high speed internet services.
India's largest telecom services provider Bharti AirtelBSE -0.48 % operates 1,700 Airtel-branded stores with majority of them operated by franchisees. In the last 14 months, AirtelBSE -0.48 % rolled-out 100 such company-owned company-operated or so-called COCO stores.
Reliance plans COCO format for all its upcoming stores to maintain a uniformity and customer services, an official said on condition of anonymity. Communication and mobility products category were growing at a faster pace within the technology retail segment of Reliance Digital, a company spokesperson said.
"Driven by rapid technology advancements, this category is witnessing faster replacement cycles. The new concept, Digital Xpress Mini, is aimed at providing a differentiated technology shopping experience to consumers and thereby reinforcing Reliance Digital's position as a front runner in the emerging mobile retail segment," the spokesman said.
Read More