Known to experiment with innovative show concepts, Multi Screen Media’s (MSM) light-hearted family entertainment channel SAB is now pushing the pedal on content, with an aim to grow the channel from 150+ GRP to 180+ GRP. Managing over six shows in the fiction comedy space is a feat for the channel and it has already tasted success with properties like ‘Taarak Mehta Ka Ooltah Chashmah’, ‘FIR’, ‘Chidiya Ghar’, ‘Baal Veer’ and so on. The channel is planning to invest more in content and is gearing up to launch a couple of new shows, three of which will be launched within the next two months. Apart from that, SAB is also trying to build a strong weekend programming line-up. Alien comedy series ‘Badi Dur Se Aaye Hai’ will go on air from 9 June, replacing ‘Jeanie Aur Juju’, the adaptation of popular American series ‘I Dream of Jeannie’, in the Monday–Friday 9:30 pm slot. SAB TV senior EVP and business head Anooj Kapoor said, “We are on an aggressive run for the next two quarters as a channel with the intention of coming to an average of 180+ GRP on a regular basis. However, pre IPL, we were 150+ on a regular basis. The longevity of this show will depend on the response. So, if a show is successful and there is reinvention, we keep running it.”
Read more at: http://www.televisionpost.com/television/sab-pushes-the-pedal-on-content/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sab-pushes-the-pedal-on-content/ | TelevisionPost.com