SAB TV partners with Modi’s ‘Swachcha Bharat Abhiyan’

Akash Modi

EntMnt Contributor
SAB TV is now acknowledged as a potent enabler of desired societal change. Recently, the Prime Minister Narendra Modi invited the team of SAB TV’s successful TV show – Taarak Mehta Ka Ooltah Chashmah to be a part of the first nine citizens to activate the ‘Swachcha Bharat Abhiyan’.

Commenting on the honor, Anooj Kapoor – Senior EVP and Business Head – SAB TV, said, “We are delighted that our flagship brand Taarak Mehta Ka Ooltah Chashmah has been invited to participate and contribute towards ‘Swachcha Bharat Abhiyan’. We believe that this is recognition for our sustained efforts, over last seven years, towards providing family-entertainment that also influences positive social behaviour. We will continue to contribute towards the campaign and many other relevant social and civic issues through our entire portfolios of brands.”

Source:-http://SAB TV to roll out campaign for Swachcha Bharat Abhiyan | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
 

DashMajor

EntMnt Knight
So SAB TV thought its a better way to promote our channel :p

Basically Modi invited the actors of this series not SAB TV :D
 
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