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With eyes set on the high margin food and grocery business, Subrata-Roy promoted Sahara Group has ventured into the consumer product retail segment.
The company said it will sell 800-odd products through its hybrid direct selling retail format ‘Sahara Q Shop’. “We have made an initial allocation of Rs 3,000 crore towards this business. We will increase the investment according to the need as we go ahead,” Subrata Roy, Chairman, Sahara India Pariwar, told reporters.
Speaking on the business model, Roy said that Sahara Q Shop will be housed in an area of 330 sq ft. It will essentially be a delivery centre for its products in categories such as staples, personal care, general merchandise and lifestyle. He said that at the moment some 800 Q shops have been set which will be expanded to 60,000 outlets.
Consumers can place their order through Sahara’s six lakh sales personnel and call centres. The products will be delivered from various warehouses to be set up across the country.
“We plan to have about 305 warehouses,” he said. The company is looking at a sales target of Rs 20,000-25,000 crore in the first 12-18 months.
The first phase of the retail business will be launched on August 15, covering 60 towns across Rajasthan, Uttar Pradesh, Uttarakhand, Bihar and Jharkhand.
Sahara India plans to launch Sahara Q Shop in 998 towns and cities by March 2013.
Business Line : Industry & Economy / Marketing : Sahara India enters consumer retail segment