adithya
Core Member
MUMBAI: Big FM, has been constantly creating shows that are successful in alluring its audience across regions. Adding to the repertoire of diverse shows, the radio network introduced a new show named #Salim under its hat as its latest offering. The musical show that marks the debut of legendary music composer Salim Merchant as an RJ was launched amidst a high-octane event held in Mumbai, today. The show takes its listeners on a refreshing musical journey every Monday to Thursday between 8 pm to 10 pm.
#Salim was launched in the presence of acclaimed singer and composer Salim Merchant who was seen visibly ecstatic for donning the role of an RJ. The set up impeccably represented the look and feel of a studio with a console and mike, providing the audience present at the event an insight into the making of the show.
#Salim a distinctive show based on trendsetting music of Indian cinema, will take forward Big FM's legacy of providing the most revolutionary approach of storytelling and distinctive shows to its listeners. The bouquet of enthralling line-ups will add to the grandeur of the show and will lend an enriching experience to its audience by inviting legendary artists from the music industry. Ace maestros such as Bappi Lahiri, Usha Uthup, Jatin-Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan, and Sonu Nigam among others, will mark their presence on the show.
The show in the whimsical voice of Salim Merchant will acquaint listeners with his in-depth knowledge about music. It will also share interesting anecdotes, trivia and behind the scene details such as the kind of instruments used in the making of evergreen songs of Indian cinema among other riveting information. This inimitable format perfectly emulates the essence of the show’s tagline – ‘Bollywood Ke Trendsetters Salim Merchant Ke Saath’.
Commenting on the occasion, playback singer and composer, Salim Merchant said, “Radio is a distinctive platform which has always attracted and amplified the urge in me to do something in that field. I am glad to be associated with India’s number one radio network 92.7 BIG FM which gave me an opportunity to connect with my listeners as a radio jockey. I love the concept of the show #Salim which takes the listeners through an amazing storytelling approach of the iconic songs of our Hindi cinema.”
Source:-
Salim Merchant debuts as an RJ with Big FM's new show #SALIM | Radioandmusic.com
MUMBAI: Bollywood's singer-composer Salim Merchant, one-half of the Salim-Sulaiman duo, will be hosting a show on Big FM from mid-May titled ‘#Salim'. The show will be aired in a prime time band, in existing and new launched Hindi stations of Big FM.
Big FM has been running this additional celebrity segment for a while now. Well-known playback singer Shaan hosted a show for Big FM in the start of 2016, after which music composer Anu Malik was roped in. Malik's show that continues to air in Big FM is titled ‘Big Radio Reel'. The composer narrates his personal experiences with Bollywood biggies on his show.
Merchant's distinctive show is based on trendsetting songs of Bollywood industry. With his in-depth knowledge of music, he will also confer interesting trivia on trendsetting songs, music formats, instruments used in making of iconic songs and more. This unique format perfectly emulates the essence of the show's tagline – ‘Bollywood ke trendsetters Salim Merchant ke saath'.
Apart from shedding light on the technicalities involved in the making of popular songs, the show will lend an enriching experience to its listeners by inviting legendary artists from the music industry. Artists such as Bappi Lahiri, Usha Uthup, Jatin- Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan and Sonu Nigam among others will mark their presence on the show.
Speaking about its newest offering, Big FM spokesperson said, “Among all the mediums, radio is by far the most synonymous with music, which further gets accentuated by RJs who lend their unique voices to the theme of the respective show. Driven by this very strategy, we created #Salim, a show which is rich in content and backed by an innovative format. The debut of Salim Merchant as the radio show host is yet another impressive highlight of the show. We at Big FM are proud to have such an acclaimed and respected artist on board, to be the voice of the show that revolves completely around music and its creation. We aim to set a benchmark with this offering and make it the most celebrated show on radio.”
Commenting on the occasion, Salim Merchant said, “I am extremely delighted to host a radio show for the first time. Music is my life, and associating with it in any form is always satisfying. I am thankful to Big FM for giving me the opportunity to be a part of such a unique show and I intend to make the most of it by going closer to my fans.”
The show launch will encompass of 360-degree high impact marketing campaign across markets in addition to branded show segments and integrated content.
Salim Merchant debuts as an RJ on Big FM | Radioandmusic.com
#Salim was launched in the presence of acclaimed singer and composer Salim Merchant who was seen visibly ecstatic for donning the role of an RJ. The set up impeccably represented the look and feel of a studio with a console and mike, providing the audience present at the event an insight into the making of the show.
#Salim a distinctive show based on trendsetting music of Indian cinema, will take forward Big FM's legacy of providing the most revolutionary approach of storytelling and distinctive shows to its listeners. The bouquet of enthralling line-ups will add to the grandeur of the show and will lend an enriching experience to its audience by inviting legendary artists from the music industry. Ace maestros such as Bappi Lahiri, Usha Uthup, Jatin-Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan, and Sonu Nigam among others, will mark their presence on the show.
The show in the whimsical voice of Salim Merchant will acquaint listeners with his in-depth knowledge about music. It will also share interesting anecdotes, trivia and behind the scene details such as the kind of instruments used in the making of evergreen songs of Indian cinema among other riveting information. This inimitable format perfectly emulates the essence of the show’s tagline – ‘Bollywood Ke Trendsetters Salim Merchant Ke Saath’.
Commenting on the occasion, playback singer and composer, Salim Merchant said, “Radio is a distinctive platform which has always attracted and amplified the urge in me to do something in that field. I am glad to be associated with India’s number one radio network 92.7 BIG FM which gave me an opportunity to connect with my listeners as a radio jockey. I love the concept of the show #Salim which takes the listeners through an amazing storytelling approach of the iconic songs of our Hindi cinema.”
Source:-
Salim Merchant debuts as an RJ with Big FM's new show #SALIM | Radioandmusic.com
MUMBAI: Bollywood's singer-composer Salim Merchant, one-half of the Salim-Sulaiman duo, will be hosting a show on Big FM from mid-May titled ‘#Salim'. The show will be aired in a prime time band, in existing and new launched Hindi stations of Big FM.
Big FM has been running this additional celebrity segment for a while now. Well-known playback singer Shaan hosted a show for Big FM in the start of 2016, after which music composer Anu Malik was roped in. Malik's show that continues to air in Big FM is titled ‘Big Radio Reel'. The composer narrates his personal experiences with Bollywood biggies on his show.
Merchant's distinctive show is based on trendsetting songs of Bollywood industry. With his in-depth knowledge of music, he will also confer interesting trivia on trendsetting songs, music formats, instruments used in making of iconic songs and more. This unique format perfectly emulates the essence of the show's tagline – ‘Bollywood ke trendsetters Salim Merchant ke saath'.
Apart from shedding light on the technicalities involved in the making of popular songs, the show will lend an enriching experience to its listeners by inviting legendary artists from the music industry. Artists such as Bappi Lahiri, Usha Uthup, Jatin- Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan and Sonu Nigam among others will mark their presence on the show.
Speaking about its newest offering, Big FM spokesperson said, “Among all the mediums, radio is by far the most synonymous with music, which further gets accentuated by RJs who lend their unique voices to the theme of the respective show. Driven by this very strategy, we created #Salim, a show which is rich in content and backed by an innovative format. The debut of Salim Merchant as the radio show host is yet another impressive highlight of the show. We at Big FM are proud to have such an acclaimed and respected artist on board, to be the voice of the show that revolves completely around music and its creation. We aim to set a benchmark with this offering and make it the most celebrated show on radio.”
Commenting on the occasion, Salim Merchant said, “I am extremely delighted to host a radio show for the first time. Music is my life, and associating with it in any form is always satisfying. I am thankful to Big FM for giving me the opportunity to be a part of such a unique show and I intend to make the most of it by going closer to my fans.”
The show launch will encompass of 360-degree high impact marketing campaign across markets in addition to branded show segments and integrated content.
Salim Merchant debuts as an RJ on Big FM | Radioandmusic.com