News Sansui launches 4k curved TVs'

Technoglitch

Core Member
After spending the last few years under the radar, Sansui is making a serious effort at regaining market share in India with the launch of four new series of TVs, including its new flagship curved 4K LED TV, flat 4K TV, Smart and Connect ranges. Sansui now sells a wide range of TVs in India, priced from Rs. 11,990 to Rs. 1,99,990. The 55-inch Curved 4K LED TV is the most expensive product of the range, although Sansui has also announced that they intend to launch a new range-topping 65-inch Curved 4K LED TV in July.
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Featuring a 3840x2160 pixel screen, the Curved 4K TV from Sansui is the first of its kind by a Japanese brand in India. Samsung and LG, both Korean manufacturers, already have curved LED models available in the Indian market. Curved TVs are considered a superior viewing experience because when the viewer is seated properly in front of the TV, all points on the screen are equidistant from the viewer's eyes.

Sansui India Launches New Range of Televisions, Including Curved 4K TV | NDTV Gadgets
 

NinadG

EntMnt Contributor
Finest Member
It seems its one more attempt by Videocon to sell curved 4K Tv sets & make some business....
Most of the advanced technology seems to be available off the shelf from Chinese manufacturer for anyone.....
 

Technoglitch

Core Member
What is the advantage of curved tv?
The arguments in favour of Curved TVs...
1. They improve immersion

This is the biggest argument made in favour of curving TV screens. The idea is that by curving the image slightly forward, the world you’re watching seems to ‘wrap around’ you more, entering slightly more into your peripheral vision and thus drawing you deeper into the world you’re watching.

2. The sense of 'depth' is enhanced

One of the most common reactions from people watching a curved screen for the first time is that it looks like 3D, even when the source is only 2D. This is because curving the edges of the image towards the viewer enhances the visual perception of depth in what you’re watching. Samsung underlines this by applying depth enhancement processing to its curved TVs that adjusts the contrast of different parts of the image to boost the sense of field depth.

3. You get a wider field of view

Bending the edges of the image towards you makes you feel as if you’re seeing a wider image than you get with a flat screen. Draw lines from your head position to the edges of, say, a 65-inch flat TV and then draw lines from your head position past the edges of a 65-inch curved TV to the same plane you’d have been watching the flat screen in, and the curved screen’s image appears to stretch further across the wall than the flat TV image, despite the screen sizes involved being ostensibly the same.

4. Contrast is better than 'non-curved' screens

This is an interesting one. The argument goes that curved screens focus the light coming from the screen more directly at your eyes – in much the same way satellite dishes strengthen signals by focussing them onto an LNB – and so can deliver between 1.5x and 1.8x higher contrast than flat screens.

This argument is hard to quantify objectively in the absence (for comparison) of flat screens that use the same exact level of picture specification used by the first curved screens we’ve seen. However, it is certainly true that all the curved screens we've seen to date have truly excelled in the contrast department.


Curved TVs: The Pros and Cons
 
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