Hindi GEC Sony Entertainment Television (SET) has pipped biggies Star Plus and Colors to emerge as the number 1 channel in urban HSM in week 40 of BARC ratings for period ending 6 October.
This is the first time the channel has grabbed the numero uno position in any market since BARC India started reporting viewership data. It also entered the top 10 table in rural HSM.
The channel saw a 22.99% jump in viewership over week 39 on the back of Amitabh Bachchan-helmed Kaun Banega Crorepati (KBC) season 9, Super Dancer season 2 and ‘Yeh Un Dino Ki Baat Hai’, which is a fiction show.
SET has also stormed into the top 5 position in urban + rural HSM with consolidated impressions of 60.4 crore. The channel garnered 44.3 crore impressions in urban HSM and 16.1 crore impressions in rural HSM.
KBC 9 emerged as the number 1 show in week 40 across urban and urban + rural HSM with impressions of 87.19 lakh and 1.15 crore respectively.
Read more at: SET becomes no 1 Hindi GEC in urban for first time since BARC roll-out | TelevisionPost.com
This is the first time the channel has grabbed the numero uno position in any market since BARC India started reporting viewership data. It also entered the top 10 table in rural HSM.
The channel saw a 22.99% jump in viewership over week 39 on the back of Amitabh Bachchan-helmed Kaun Banega Crorepati (KBC) season 9, Super Dancer season 2 and ‘Yeh Un Dino Ki Baat Hai’, which is a fiction show.
SET has also stormed into the top 5 position in urban + rural HSM with consolidated impressions of 60.4 crore. The channel garnered 44.3 crore impressions in urban HSM and 16.1 crore impressions in rural HSM.
KBC 9 emerged as the number 1 show in week 40 across urban and urban + rural HSM with impressions of 87.19 lakh and 1.15 crore respectively.
Read more at: SET becomes no 1 Hindi GEC in urban for first time since BARC roll-out | TelevisionPost.com
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