Shop CJ said it will create synergy between TV, web and mobile. This it will do by communicating about online buying option on the TV channel and also providing live streaming of its TV channel on the mobile platform. Shop CJ CEO Kenny Shin said, “Being a multichannel platform is a huge advantage for us as it gives us the opportunity to tap customers from various sources. However, the TG for each of these mediums is different, TV viewing majorly happens by housewives while the other two mediums are taken to by working professionals. We plan to reach the customers with differentiated content, which is relevant and engaging. Being a global leader, we want to change the face of home-shopping in India.”
Read more at: http://www.televisionpost.com/television/shop-cj-to-create-synergy-between-tv-web-and-mobile/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/shop-cj-to-create-synergy-between-tv-web-and-mobile/ | TelevisionPost.com
