Technoglitch
Core Member
Snapchat wants to add a little flair in honor of your birthday. It has launched a new lens called Birthday Party that makes snaps look extra festive, and the only thing you have to do to enable it is make sure your birthday is added in the app.
Birthday Party works like any other “lens,” as Snapchat calls its photo and video effects — tap and hold on your face to enable the feature. Then you can send the image to a friend or post it to your story.
Snapchat will also let you know if one of your friends has a birthday. Just keep an eye on your buddy list, and when you see a cake emoji next to someone’s name, activate the lens and snap away. There’s also an update that enables you to tap the time filter on a snap so that it’ll display the day’s date
The new birthday lens is one of the first to come out of Snapchat since the company shut down its Lens Store in January. When the marketplace launched, the company was selling special lenses for $0.99, but then it reversed itself. Instead, Snapchat decided to shift its focus to its ads business and the various ways brands can get their message. In place of the Lens Store, users now receive a rotating selection of 10 free lenses every day.
Snapchat now gives you a special lens effect on your birthday | VentureBeat | Apps | by Ken Yeung
