Sony launched its latest 4K TVs in India, the Bravia X-series which now offers an 4K experience at smaller 65-inch and 55-inch sizes and more importantly both the TVs are more affordable at Rs 4,04,900 and Rs 3,04,900 respectively. Undoubtedly, 4K resolution automatically means, incredible picture quality, but there is also the question of the content being available, and Sony believes that it can solve that problem too. A couple of days before the launch we were lucky enough to get a very detailed demo of the product, so read on further for our first impressions.
To begin with for most Indian households, the 65-inch and 55-inch form fact factors automatically become more tenable because even if one has the cash to buy such an expensive TV, there is always the question of space. With the Bravia X, Sony becomes the first player in the market to offer these new sizes, with 4K enabled. From the front even though Sony touts a new Bravia design language we see a lot of parity with its vaulted ‘monolithic’ design language and both the products share elements even with Sony’s Xperia smartphones and tablets. In fact, the most notable addition is the new circular ring like stand that adds a twist to the design finesse of the Bravia X.
Sony has managed to pack in some really powerful speakers in the Bravia X and that too without adding extra bulk and compromising the design of the TV. How was this possible? Well, Sony calls it the Magnetic Fluid speaker technology, which essentially means that Sony has replaced the Magnetic core which dampness the Woofers and Mid range drivers, with a ferromagnetic fluid, that enables them keep the speakers really thin, yet they don’t compromise on the low-end and mid-range frequencies that get lost in most built-in HDTV speakers. We tested a few tracks in our limited time with the product and for a TV, it produced incredible amount of bass and reasonable amount of warmth on the mid range. We look forward to testing this aspect in great detail once the product comes in for review.
As far as picture quality goes, the Bravia X offers the best of Sony. We have a the latest version of the X-Reality Pro engine which works in tandem with a Triluminos display. Sony already employs this technology in its cameras, and using this technology the TV manages to reproduce shades of green and red that other TVs cannot. The Sony representatives told us emerald green was a particular colour that was difficult to reproduce using normal display technologies and the Bravia X solves this issue. In our experience we found the colours to rich and natural and not saturated and we were shown footage that was probably shot in the forest and emerald green colour popped in front of ours like an emerald stone. This was just beautiful and we have never witnessed that shade before on a TV. Viewing angles remained pretty solid but we’d like to test them further for a final verdict.
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