Sony kicks off campaign for KBC 2012

[Xen]

With THE POWER OF knowledge as the central theme, Sony Entertainment Television has launched yet another path breaking marketing and communication campaign ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ as the communication theme for the upcoming season of the most popular game show on Indian television Kaun Banega Crorepati 2012.

After launching award winning campaigns for KBC in the last two seasons ‘Koi Bhi Sawaal Chhota Nahi Hota’ and ‘Koi Bhi Insaan Chhota Nahin Hota’, this year SET brings forth an interesting point of view on the various biases that our country is plagued with. The campaign is conceptualized by Leo Burnett, the creative agency for Sony Entertainment Television.

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