ApurbSSJ
Core Member
After announcing a distribution alliance, Sony Liv and Arré have now come together to co-produce a digital series.
Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors that promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.
The lead of the series, Rithvik Dhanjani, is currently anchoring ‘Super Dancer’ on Sony and was also last seen in ‘I Don’t Watch TV’ and ‘Arré Ho Ja Re-Gender’ on Arré.
A wolf pack of three best friends, a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.
The show, produced for Arré and Sony Liv by Dhanjani and Srman Jain, also a TV actor, will go into production soon and is planned for launch in early 2017.
Sony Liv executive VP, head digital business Uday Sodhi said, “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content that caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show.”
Arré co-founder and CEO Ajay Chacko said, “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on news or a comedy fiction show. After our distribution alliance, we’re are delighted to partner with Sony Liv—which has already established itself as a leading digital entertainment platform—for original content and look forward to many more such shows together.”
In September this year, multi-format digital media brand Arré had signed a partnership with Sony Pictures Networks’ (SPN) digital entertainment platform Sony Liv. As per the deal, Sony Liv users will be able to watch Arré’s latest web series on its web and mobile platforms
Sony Liv, Arré ink co-production deal for a new web series | TelevisionPost.com
Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors that promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.
The lead of the series, Rithvik Dhanjani, is currently anchoring ‘Super Dancer’ on Sony and was also last seen in ‘I Don’t Watch TV’ and ‘Arré Ho Ja Re-Gender’ on Arré.
A wolf pack of three best friends, a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.
The show, produced for Arré and Sony Liv by Dhanjani and Srman Jain, also a TV actor, will go into production soon and is planned for launch in early 2017.
Sony Liv executive VP, head digital business Uday Sodhi said, “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content that caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show.”
Arré co-founder and CEO Ajay Chacko said, “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on news or a comedy fiction show. After our distribution alliance, we’re are delighted to partner with Sony Liv—which has already established itself as a leading digital entertainment platform—for original content and look forward to many more such shows together.”
In September this year, multi-format digital media brand Arré had signed a partnership with Sony Pictures Networks’ (SPN) digital entertainment platform Sony Liv. As per the deal, Sony Liv users will be able to watch Arré’s latest web series on its web and mobile platforms
Sony Liv, Arré ink co-production deal for a new web series | TelevisionPost.com