Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET.
The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.
Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.
Sony to launch Marathi GEC | Indian Television Dot Com
The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.
Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.
Sony to launch Marathi GEC | Indian Television Dot Com
