This year, to further strengthen its emotional connect with the consumers, Sony Max has launched three commercials as part of its brand campaign - ‘Ab Khulkar phailegi Deewangi’. The three 40-seconders, carve out the very basic element within the common man. It doesn't talk about brand Max, but about thedeewanapan in everyone.
The first of the three TVCs that went on-air on 15 December shows how an extremely slow tuk-tuk driver gets charged-up by listening to the ‘Dhoom’ song tune and starts cruising through the road in full speed. The second TVC shows bridesmaids along with an old aunt making a war cry for the bride ‘Chak De’ to perk her up from the anxiety of her suhagraat. The third TVC depicts how a furniture showroom salesman bitten by the Bollywood bug replicates the iconic Zanjeermovie scene while attending a customer.To give an extra dose of entertainment, apart from the brand campaigns, fillers like Bittu Bak Bak, Fully Deewana, etc also keep running throughout the day.
Indian Television Dot Com | Sony Max gets ‘filmy’ yet again!
The first of the three TVCs that went on-air on 15 December shows how an extremely slow tuk-tuk driver gets charged-up by listening to the ‘Dhoom’ song tune and starts cruising through the road in full speed. The second TVC shows bridesmaids along with an old aunt making a war cry for the bride ‘Chak De’ to perk her up from the anxiety of her suhagraat. The third TVC depicts how a furniture showroom salesman bitten by the Bollywood bug replicates the iconic Zanjeermovie scene while attending a customer.To give an extra dose of entertainment, apart from the brand campaigns, fillers like Bittu Bak Bak, Fully Deewana, etc also keep running throughout the day.
Indian Television Dot Com | Sony Max gets ‘filmy’ yet again!
