Hindi music channel Sony Mix is boosting its weekends with ‘Wow Weekends’—a bouquet of music, fresh programmes and shows. In order to boost the channel’s music entertainment quotient, Sony Mix is adding a slew of initiatives to its weekend line-up. Starting 25 July, viewers can tune in to Sony Mix every Saturday and Sunday for a weekend bonanza. Sony Mix, Sony Max and Sony Max 2 senior EVP and business head Neeraj Vyas said, “Weekend is a time when everyone rewinds and recharges. As a premier music channel, we want to bring our audience an assortment of melody and entertainment to make their weekends go wow. Based on consumer feedback and detailed analysis, we are adding this industry-first initiative as a new rhythm to their weekends.”
Read more at: http://www.televisionpost.com/television/sony-mix-boosts-weekends-with-original-programming/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-mix-boosts-weekends-with-original-programming/ | TelevisionPost.com
