DashMajor
EntMnt Knight
It was a dream come true for Multi Screen Media (MSM) CEO NP Singh when he announced the launch of the network’s much hyped Hindi general entertainment channel (GEC), Sony Pal. With the tagline - ‘Yeh Pal Hamara Hai’, it targeted the housewives in the age group of 15-34 years in SEC BCDE. However, it seems that his dream of seeing the channel compete with the top general entertainment channels, is far from being achieved.
Reason: failure of few of its shows to connect with the hearts of its target audience. As a result, the newly launched channel decided to cut down a few original hours of content. The status now is that Sony Pal which launched on 1 September 2014 with nine shows, currently is airing only four.
The nine offerings were Simply Baateinproduced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chotasa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’Khushiyon Ki Gullakh Aashi¸ Singhasan Battisiby Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.
Amongst these programmes, the five that have shut their shops include Simply Baateinwith Raveena which ended at week 49 of TAM TV ratings with 109 TVTs, Khushiyon Ki Gullakh Aashi in week 50 at 206 TVTs, Pia Basanti Re and Tum Sath Ho Jab Apne in week 50 at 247 TVTs and 314 TVTs respectively and Dil Hain Chotasa Choti Si Asha in week 51 at 189 TVTs.
Indian Television Dot Com | Sony Pal set for a re-vamp in 2015
Reason: failure of few of its shows to connect with the hearts of its target audience. As a result, the newly launched channel decided to cut down a few original hours of content. The status now is that Sony Pal which launched on 1 September 2014 with nine shows, currently is airing only four.
The nine offerings were Simply Baateinproduced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chotasa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’Khushiyon Ki Gullakh Aashi¸ Singhasan Battisiby Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.
Amongst these programmes, the five that have shut their shops include Simply Baateinwith Raveena which ended at week 49 of TAM TV ratings with 109 TVTs, Khushiyon Ki Gullakh Aashi in week 50 at 206 TVTs, Pia Basanti Re and Tum Sath Ho Jab Apne in week 50 at 247 TVTs and 314 TVTs respectively and Dil Hain Chotasa Choti Si Asha in week 51 at 189 TVTs.
Indian Television Dot Com | Sony Pal set for a re-vamp in 2015
