Sony Pictures Networks India (SPNI) has launched its second English movie channel Sony Le Plex HD with the tagline ‘Where You Belong’. While Pix targets mass viewers of blockbusters or what the broadcaster calls Casanovas, Sony Le Plex HD targets loyalists. These are people who love both blockbusters and critically acclaimed films like ‘Spotlight’, ‘Ex Machina’ and ‘Foxcatcher’. Since both sets of viewers watch blockbusters that offer visual appeal, most of the English movie channels cater to that segment. Loyalists are underserved and this new channel will cater to them. The aim is to drive conversations for loyalists, create a community and value. The new channel joins Star Movies Select HD from Star India and MN+ from Times Network, both of which also cater to the discerning viewer.
Read more at: http://www.televisionpost.com/television/sony-pictures-strategy-for-2nd-english-movie-channel-sony-le-plex-hd/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-pictures-strategy-for-2nd-english-movie-channel-sony-le-plex-hd/ | TelevisionPost.com
