With the fifth season of the IPL finally coming to a close, Sony Pix has decided to extend its day-part focus strategy to the 9 pm slot for the next one month.
The channel has acquired 15 new titles that will be positioned as Pix Premiers (movies that will be shown on Pix for the first time) and will be exploited to build the 9 pm block. Also, the exclusivity of the titles will remain with the channel for an approximate period from June-December, 2012.
The new titles include names such as Watchmen, GI Joe Rise Of Cobra, SPY GAME, Surfs Up, and Mr. Magorium's Wonder Emporium.
