IndianMascot
Core Member
Sony Entertainment Television (SET) India, which runs a bouquet of television channels including Sony MAX, SET MAX, Sony PIX and AXN, is planning to launch six regional television channels in the next few years, a top official said.
“While our channels have been very popular country-wide, we have not really focused on the regional space in India,” said Rohit Gupta, President of Sony Entertainment Network. “We are currently focusing on the regional space to expand our market share.
Sony’s rivals in India — Star TV and Zee TV networks — have entered the regional markets such as Tamil, Telegu, Malayalam, Marathi, Punjabi and Bengali. All three are also trying to gain more viewership in the GCC. Zee has launched Zee Aflam, which runs popular Hindi movies dubbed in Arabic.
“While our channels have been very popular country-wide, we have not really focused on the regional space in India,” said Rohit Gupta, President of Sony Entertainment Network. “We are currently focusing on the regional space to expand our market share.
Sony’s rivals in India — Star TV and Zee TV networks — have entered the regional markets such as Tamil, Telegu, Malayalam, Marathi, Punjabi and Bengali. All three are also trying to gain more viewership in the GCC. Zee has launched Zee Aflam, which runs popular Hindi movies dubbed in Arabic.