With Euro 2016 kicking off later this week, Sony Pictures Networks India (SPNI) has sold close to 70% of its ad inventory for the soccer tourney. Speaking to TelevisionPost.com, SPNI president Rohit Gupta said that the broadcaster has sold close to 70% of its ad inventory. “When the event starts, we would have sold 80–85%. We have one presenting sponsor Gionee. The others are spot buys. That is because soccer’s airtime is different from cricket. You cannot do brand integration. There is just pre-match, mid-match and post-match time for ads.” The spot buyers who have come on board so far include Honda Cars, Yes Bank, Apple, Makemytrip, Carlsberg, Hero Cycles and Crompton Greaves. “We are talking to four to five more brands who are targeting the youth and males. Companies take different amounts of inventory. It could be 60 seconds or 90 seconds.”
Read more at: http://www.televisionpost.com/television/sony-sells-70-ad-inventory-for-euro-2016/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-sells-70-ad-inventory-for-euro-2016/ | TelevisionPost.com
