Multi Screen Media’s flagship Hindi general entertainment channel Sony Entertainment Television, which is struggling to revive its lost ground, is going to have a prime focus on female audiences as it lines up an array of new shows within the next three months. Currently at number six on the Hindi GEC leader board, the channel is trying a second attempt at rejigging its programming line-up to gain more traction. MSM CEO NP Singh says that the 10–10:30 pm shows, namely ‘Maharana Pratap’ and ‘Itna Karo Na Mujhe Pyaar’, are performing well on the channel. The non-fiction property ‘Indian Idol Junior’ is also doing well apart from old faithfuls like ‘CID’, ‘Crime Patrol’ and ‘Aahat’.
Read more at: http://www.televisionpost.com/television/sony-tv-to-launch-female-focused-shows-in-the-next-three-months-np-singh/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-tv-to-launch-female-focused-shows-in-the-next-three-months-np-singh/ | TelevisionPost.com
