Technoglitch
Core Member
Asianet Suvarna, Star’s GEC channel in Karnataka, took this route about six months ago when it started airing fiction shows for six days a week.
Star’s Malayalam GEC Asianet followed suit with a few prime-time fiction shows extended to Saturday.
Recently, Sun TV, the Tamil GEC from the dominant Sun Network, joined the fray with its prime-time fiction shows replacing a movie and a game slot on Saturday.
Not to be left behind, Sun Network’s Malayalam GEC Surya TV added Saturday to the telecast of the crime thriller Satyameva Jayate and its Kannada GEC Udaya TV also traversed the same path.
So, what prompted these GECs to include Saturdays in their fiction line-up? Apparently, the channels believe airing soaps on a Saturday is more profitable as compared to airing movies, which they used to earlier. “Producing a half-an- hour fiction serial would mean investing about Rs 70,000 to Rs 80,000 whereas acquiring a movie would mean spending at least Rs 2-5 crore depending on the movie,” says Asianet Suvarna business head Anup Chandrashekaran.
http://www.indiantelevision.com/special/y2k13/south_story_Special.php
Star’s Malayalam GEC Asianet followed suit with a few prime-time fiction shows extended to Saturday.
Recently, Sun TV, the Tamil GEC from the dominant Sun Network, joined the fray with its prime-time fiction shows replacing a movie and a game slot on Saturday.
Not to be left behind, Sun Network’s Malayalam GEC Surya TV added Saturday to the telecast of the crime thriller Satyameva Jayate and its Kannada GEC Udaya TV also traversed the same path.
So, what prompted these GECs to include Saturdays in their fiction line-up? Apparently, the channels believe airing soaps on a Saturday is more profitable as compared to airing movies, which they used to earlier. “Producing a half-an- hour fiction serial would mean investing about Rs 70,000 to Rs 80,000 whereas acquiring a movie would mean spending at least Rs 2-5 crore depending on the movie,” says Asianet Suvarna business head Anup Chandrashekaran.
http://www.indiantelevision.com/special/y2k13/south_story_Special.php