Star India’s geo ad targeting technology Adsharp will help in expanding the ad market for television while also possibly eating into the print media’s ad pie, media experts said. The geographical market-wise segmentation of advertising has so far been a domain of print. Star’s strategy is to change all that by offering to its advertisers an option of doing geo targeting ads on its two mainstream Hindi entertainment channels. “Geo targeting is much awaited specially in the television environment. While the way it works and delivers is yet to be evaluated, as a concept it will allow a lot of market focus,” said Havas Media India and South Asia CEO Anita Nayyar.
Read more at: http://www.televisionpost.com/television/stars-new-ad-strategy-to-expand-market-and-eat-into-prints-share/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/stars-new-ad-strategy-to-expand-market-and-eat-into-prints-share/ | TelevisionPost.com