Celebrating the many facets of fearless India and bringing alive the brand’s philosophy of ‘Bhula de darr, kuch alag kar’, Star Bharat unveils a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s stirring signature music for Star Bharat is used in these films adding further weight to the thought, ‘Bhula de Darr’.
Leading the movement “Burn your Fear” are icons of the nation, MS Dhoni, Mithali Raj and Ajay Devgn who come together in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script. It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams. Their act of proclaiming their deepest fear and “burning it” sends the message that on the other side of fear lies glory, thus encouraging Indians to overcome fears, roadblocks and limitations.
“As a society, we instill fear from childhood right up to adulthood,” says Amit Chopra, CEO, Entertainment, Star India, “Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussehra will be all about burning one’s fears.”
Continue Reading....
http://www.exchange4media.mobi/TV/Star-Bharat-unveils-Burn-your-Fears-brand-campaign_70577.html
Leading the movement “Burn your Fear” are icons of the nation, MS Dhoni, Mithali Raj and Ajay Devgn who come together in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script. It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams. Their act of proclaiming their deepest fear and “burning it” sends the message that on the other side of fear lies glory, thus encouraging Indians to overcome fears, roadblocks and limitations.
“As a society, we instill fear from childhood right up to adulthood,” says Amit Chopra, CEO, Entertainment, Star India, “Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussehra will be all about burning one’s fears.”
Continue Reading....
http://www.exchange4media.mobi/TV/Star-Bharat-unveils-Burn-your-Fears-brand-campaign_70577.html
Last edited:
