IndianMascot
Core Member
The International Hockey Federation (FIH) and Star India, which runs the sports network Star Sports, have announced the signing of an eight-year strategic partnership to improve the production of international hockey broadcast and extend hockey’s reach worldwide. The ground-breaking deal will run from January 2015 to December 2022. During the period of the deal, FIH will look to host a major event in India each year.
Star Sports will be the host broadcaster for key FIH events both in India and throughout the world and will be responsible for ensuring consistent and high level production.
The partnership is in line with FIH’s strategy to put events at the forefront and also its determination to inspire and entertain a global movement of hockey fans and players. FIH recently introduced a strong focus on digital engagement, branding and promotion of events to improve the spectator experience. Making the television coverage more entertaining and compelling is fundamental to achieving this goal.
Star Sports has an impeccable track record. In their position as the International Cricket Council’s (ICC’s) global Broadcast & Production Partner, the company has continuously raised the bar in their television coverage of all ICC events.
Wish to read further, -------------------->
