Star looking to give FX a major push to take on AXN

Deepu

EntMnt Legend
Finest Member
Star India is looking to give its English entertainment channel FX a major push to take on rival AXN. Tailoring the right kind of content, heavy marketing, proper positioning and expanding ad consumption are the measures FX is taking. Speaking to TelevisionPost.com, Star India GM English channels Kevin Vaz said that the channel is looking to double ad inventory which currently stands at three to four minutes an hour.

Read more at: http://www.televisionpost.com/television/star-looking-to-give-fx-a-major-push-to-take-on-axn/ | TelevisionPost.com
 

Vadirocks

Satellite Savvy
Finest Member
They Already Have HD Contents Once Got License Here They'll Start Proceedings Very Soon
 
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